PROSTATE CANCER CHARITY UK

Prostate cancer kills over 11,000 men in the UK every year. This could be avoided by a simple PSA test
administered by GP’s to detect the disease before it becomes fatal. I created this ad that set out to challenge men's biggest fear… going to the doctors.

Cannes: 1 x Gold

Aerial Awards: 1 x Gold, 1 x Silver

D&AD Graphite Pencil