OUR SHINGLES STORIES

People think shingles is a harmless rash that only happens to older, sicker people.

Yet almost everyone over 50 is at risk. But you only think it will happen to you if it happens to someone like you. OUR SHINGLES STORIES is GSK’s first truly modular global campaign, where we gave every market the stories, tools, and know-how to edit and create a personalised shingles story for every audience.